Discover Photography: The Art of the Image

Since the time of Stone Age Man, when images of the animals and men hunting were first used to decorate the walls of cave, we have been fascinated by the captured image. Although it was not until the invention of photography that truly made this fascination into an art form that everyone could enjoy regardless of artistic ability. People all over the world take pictures of themselves, relatives and friends, pets and landscapes whether or not there is a particular circumstance or reason for doing so. But how much do we actually know when it comes to photography? Below are some of the different kinds of photography that will help us learn more about the different ways of taking photographs.

Amateur Photography has grown in recent years with the advent of cheep digital cameras and this digital photography that has become easily accessible to the amateur due to the low cost of both equipment and reproduction of the images, that we will have a brief look at in this article.

Black and White or Monochrome Photography

The first are to consider is black and white or monochrome photography. This is not simply presenting an image in black and white. Black and white photography explores the contour and character, tone and texture, the aesthetic art and beauty of the subject. The two components of black and white photography that give depth and feeling to the image are the shadows and highlights, if we learn to use them then we can create great images.

Colour sometimes obscures the texture and form of subjects, it draws our attention the way flowers attract insects and birds, and ripe fruit catches your eye on a tree. Sometimes that’s what we want, but black and white can emphasise the texture of the subject.

The variety of ways that different colours convert to different greys means that you can have quite fine control over just what parts of your picture will be light and dark, in addition to lighting levels. The absence of light can be as important as the highlights. Good deep shadows can give a depth and solidity to an image. It allows us to separate out the effects of colour and luminosity, put another way black and white photography allows us to use colour more effectively.

Action Photography

Action Photography may be where the photographer takes pictures of sporting event, or of children playing, anything intact where there is movement. Either set the shutter speed to freeze the action or try a slower shutter speed to blur the movement. This blur effect can create the sense of drama and movement. If the subject is moving across the frame try to track the subject, this is called panning, the effect once perfected is the subject is sharp but the background has the movement blur giving the impression of speed.

Shooting Action Shots of Athletes, people and animals in motion, and other moving objects create wonderful photo opportunities. However, capturing fast action on a digital camera can be challenging.

Certain settings on many digital cameras allow photographers to photograph action in a point-and-shoot mode specifically designed for moving subjects. Other times it is up to the photographer to manipulate the digital camera to achieve the best possible photos.

Digital cameras with less shutter lag capture better action shots. Regardless of your camera’s specifications, you can further minimize shutter lag by pre-focusing before you snap the picture. To do this, hold down the shutter button halfway and then once the camera has focused; press it down all the way to take the shot.

Fast shutter speed allows photographers to capture great shots of moving subjects. If your digital camera supports a slower shutter speed, it is still possible for you to shoot some wonderful action shots. It may take some practice, but try panning the camera, keeping the lens on the subject’s action.

Shoot in continuous mode if it is available to you. You might feel like the paparazzi when you first get started, but you will love how this quick mode doesn’t let you miss a shot! Digital cameras that support continuous shooting work nicely for action shots because they are able to write all the photos to memory at the same time instead of one by one.

Anticipate the action and position yourself accordingly. If you are shooting sports, camp out by the goal line or find a good location where you can get clear shots of the athletes.

Invest in a good lens. Many action shots will benefit most from a digital camera with a 200mm lens, though you can interchange lenses for different effects. Zoom lenses work wonders for sports action shots.

Aerial Photography

Aerial Photography is best if you want to photograph a landscape or cityscape. Sadly we can’t all afford to have our own helicopter, but great effects can be achieved from the top of tall buildings, bridges or mountains. So although true aerial photography may be out of reach, we can still have the illusion of aerial photography.

Travel Photography

Travel Photography is not just about your holiday snaps. It is about capturing something of the feel, the emotion, the essence of a place. It is about telling the story of the people and the landscape; it captures the mood and the setting. But you don’t need expensive foreign holidays; travel photography can be your record of the next town or city or even neighbourhood. As a is an exciting local city for me to explore, but with the added advantage that it is not far to travel to.

When photographing people in their local context there are a number of techniques that I try to use but keep in mind the principle of treating people with respect.

I’ve already talked about making shots contextual but one great way to do this is to think about what’s in the background behind the people you’re photographing. Ideally you want something that’s not too distracting but that adds to the context of the place you’re shooting in. Another technique for shooting shots of people that ignores the ‘contextual’ rule is to find a brightly lit position with a dark background. This can really help the face you’re shooting to pop out and capture the viewer’s attention.

Some of the best shots I’ve taken of people while traveling have been where I’ve tightly frames people’s faces. This means either getting in close to the person or having and using a good zoom lens.

Go for natural (un-posed shots) – While sometimes the posed shots can work quite well they can also lack a certain authenticity. Photograph your subject doing something from their normal daily life, at work, the marketplace, home, or just crossing the street etc.

Most of the shots I’ve taken of people over the years while traveling have been of single subjects alone in the shot. This is partly just my style but is something I’ve become quite aware of in the last few months. Adding a second person into an image takes a photo into a different place. No longer is the shot just about a person and their environment but it somehow becomes relational. The viewer of the photo begins to wonder about the relationship and a new layer is added to your image.

Quite often it’s the shots of people dressed in national costume that tend to attract photographers when traveling. While these shots can be very effective I wonder if they are always really representative of a culture. Quite often these people have dressed up especially for a show or tourist attraction and the majority of people in that country look quite different. Mix up the types, gender and ages of the people you take photos of and you can end up with a very effective collage of faces of a country.

It goes against the nature of most travel photography which is usually very fast and spontaneous, but if you can spend time with people, if you have the opportunity to sit with a person for a longer period of time and photograph them in a more extended manner this enables you to tell the story of the individual and can lead to some wonderful sequences of shots using different photographic techniques, lenses and situations, while the person becomes more relaxed around the camera.

Keep your camera to the eye for taking those spontaneous shots between the more posed ones. It’s amazing what images that you can find when the person isn’t ‘ready’ for you to shoot. These shots often include people interacting with others or expressing true emotion. I find setting my camera to continuous shooting mode often leads to some wonderful candid shots. If conditions permit don’t replace your lens cap until you pack your camera away.

When it comes to choosing lens, I find that a focal length between 24mm and 135mm is a good range to work with. Going for wide angle lenses can also produce interesting shots but you will often find that they do distort your subject’s face a little. Choosing a longer focal length can be useful for putting your subjects a little more at ease.

Underwater Photography

Underwater Photography has become more accessible with the advent of cheep underwater cameras. Whether you intend to take photograph in a pool, lake, river, or the sea underwater photography can be one of the most exciting and rewarding things to do.

The difficulties you encounter when in shooting underwater can be summed up in one word, “limitation.” Communication and travel below the surface are limited. Natural light and visibility are limited. How you tackle these limitations depends on your skill underwater and your photographic equipment.

However the most important advice you can receive has little to do with photography, and everything to do with your safety. A watery environment can be a dangerous one, even if it is a swimming pool. No photograph is worth your life. Depending on the type of underwater photography you wish to practise, you must first acquire the appropriate specialised knowledge and training, and obtain certification from a qualified instructor. This applies to every aspect of underwater activity, from basic swimming skills to advanced sub aqua diving techniques.

This list is by no means exhaustive; they are just some of the various types of photography you can discover. There are so many other forms of photography from infrared to medical, street, landscape, portrait, macro and Panoramic photography. Photographic work can be divided into dozens of categories, many with lots of sub-categories. But for now, just go and have fun with your camera and discover the joy of photographing you chosen subject!

Buscando Fotografo de casamento super premiado? Acabou de encontrar. O trabalho do Bruno Montt vale a pena ser conhecido. Está buscando fornecedores para o seu casamento? Visite o site ou veja seu instagram, tem muita coisa legal lá. fotografos de casamento rio de janeiro Há muito o que pensar quando se quer fotos de casamento. Uma delas é ver se o fotografo de casamento tem a ver com o que está buscando. Um grande destaque é o Bruno Montt, Fotógrafo para casamento.

Starting a Photography Business Will Be Easier With These 30 Free Tips

When you’re a keen photographer and you have the desire to spend your working life doing something you enjoy such as photography, it would be a shame if you didn’t pursue it further wouldn’t it? You really don’t have to join an institution or pay thousands of dollars to get started either. You simply need the passion to learn and persist. Most great photographers who rely on their trade to survive don’t even know they have these traits because they love what they do and they simply can’t stop.

It’s true that there is wealth to be made in photography and I’m not going to down play that or make a pitch to the opposite because in every case, it’s been up to the individual. Meaning – it depends on what mode of photography they choose, how much time they put into the business, do they have a commercial bent, are they more artistic than usual etc. All these points come into play when success in a photography business or studio is questioned.

I don’t want to create any false hopes by that last paragraph because success will require some hard work, tolerance and patience. These next thirty tips should help you along the way. There is more detail available on this subject matter at the link at the bottom of this page.

Where can I obtain information on building a photography business?

1. Always do some extensive research before starting out a career with your own photography business so that you understand the pros and cons involved. Some ideas include subscribing to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts and Photo District News. Besides that, the internet is the biggest source of information and can provide you with a plethora of career opportunities or even more information on starting a photography business.

At which level do you want to start your photography business?

2. This is the trickiest question that a person interested in starting a business encounters. It is very important to decide what kind of photography business you want so that the relevant requirements and (sometimes) finance can be muscled up.

When is the best time to start a fully-fledged photography business?

3. After deciding on what you need and any extra necessary equipment that is needed to set up the basic infrastructure, you will need to consider carefully your main tool – the camera, be it digital or film. You must also consider carefully a reliable, high-quality PC and good relevant software to manipulate your photographs with special effects. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.

o What kind of venues will yield real income to your business?

4. A newly established business in photography requires an assured location or a beat (working locally), as in journalism. For instance, wedding photography, sports related photography or developmental photography. Once established, business can also be diversified into many more fields.

o Building a photography portfolio

5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio must contain a collection of pertinent photographic work that you believe to be impressive. Make sure that photographs are unusual in character and are from diverse fields. Your portfolio must be able to impress the client in the very first meeting.

6. Don’t keep all the photographs that you have in your possession. Only keep your best work in the folder so that you don’t embarrass yourself or find yourself having to explain photographs that aren’t relevant.

7. Showcase spontaneous photos that you believe are of good quality. You’d be surprised how many people respond favorably to peoples expressions when they are good shots.

Basic apparatus required

8. A canvas background of at minimum 7-9 foot and the background colors should be either navy or white as minimum requirements to start with; a well-branded studio lights system such as that of Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint Shop, etc.

Is there a need for establishing a makeup studio as part of your photo studio?

9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often referred to as trick photography because makeup is capable of completely transforming an individual’s personality, and sometimes relevance to a product in the case of advertising photography.

What kind of photo-editing software available in the market?

10. Photo-editing software through which special effects and complete changes to a photo are possible and can also often save the need for a re shoot.

11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.

Is storage and treatment of photographs crucial in building photography business?

12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage and access efficiency will either improve or frustrate your working environment. Often older photos become more valuable with time.

How can be photographs be preserved easily apart from the conventional method?

13. Today’s cameras are highly versatile and will allow downloads and transfers from highly surprising devices including your mobile but pictures can also be stored on a CD’s, USB’s and DVD’s too.

o Choosing a Camera

14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility must be looked into carefully. I have my favorites but there are many equally as good as mine.

15. Most of the cameras are compatible with computers and printers and moreover, because we now use memory sticks, we are truly free to operate unencumbered.

o What kind of a website does a person need to have?

16. Your collection of photographs must be properly classified under different categories. Visual appearance of your website will do wonders for your business so take consider setting up one with semi automation where the maintenance and hard work is done for you like photostockplus.

17. Remember to constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.

o Copyright of your photographs

18. Copyright is the right protects the person who owns or who took the photographs. A wise exercise if you are looking to use some stock houses for commercial purposes.

o Why is a business card helpful?

19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you after your first meeting. It must contain all your contact details. If you’re a photographer, a clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. I have seen cards that have large names and pictures and the phone numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest thing on the card – that’s what most people will use it for.

o Which things must be kept in mind while you plan to build a wedding photography business?

20. Wedding Photography is almost another art unto itself. There are many things to remember for a truly successful wedding shoot. I have prepared another article to deal with this in more detail and it’s all about –Wedding Photography. —

o Advantage of assignment photography

21. Assignment photography is that branch of photography where a person is engaged or consigned to capture shots of something impressive and extraordinary, such as in the case of advertising or portrait photography; this can provide you a stable income after you’ve learned the ropes.

o Advantage of stock photography

22. Stock photography is that branch of photography where there is an accumulated stock of photographs which can be sold to interested buyers, designers, adverting agencies etc. This can be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income. –My favorite is istockphotos–.

o Other places where you can sell your photographic collection?

23. Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Such places have been known to bring instant fame.

24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show; Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of the world and they are easy to find on the net. Simply do a Google search for “photography art show” and the name of the country you are in after adding the plus sign like this; “photography art show”+ Sweden

o Prices to be charged from the clients

25. In the initial stages of your business, don’t try to charge exorbitant amounts otherwise it will give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly. Ring other photographers and research. Five phone calls should do it.

Marketing your photography business

26. You must try to market your work at relevant places. Photographs can also be published over the internet. Publication over the internet will increase customer enquiry. Don’t forget to search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently – always!

27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed on websites, online telephone directories, newspapers and magazines, etc. Research the right mediums before you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.

28. You can develop a website of your own to effectively promote your photography business but one thing that must be kept in mind is never forget to include a testimonial section and gauge the response of the people visiting the website. Let them make comments.

o Career prospects in photo journalism

29. Individuals interested in setting up a photography business can begin their career by becoming a photo journalist. Appealing and unusual photographs can be supplied to newspapers, magazines, websites and the photography business is booming to such an extent that even international media organizations will offer you good money in return for rare and high-quality photographs.

30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers, magazines and sketch photography. There are many more jobs also related to photography than there ever was previously and because of the diversity and flexibility of digital photography, more respect has been attached to this profession. Some of the avenues in photography apart from business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture creation.

Go and make yourself a hot beverage and a have a long think about where you’re going to start, that is, if you haven’t already started.

How To Start A Photography Business – Knowing When You’re Really Ready And Knowing Other Differences

Here’s a question: How do you know when you’re ready to start a photography business? Answer: When you ‘know’ that you ‘know’ (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.

Tip #1

Think about it, the art of taking pictures is getting easier and easier – especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.

But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy – simple). Successful photographers aren’t necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don’t confuse the quality of their photography with the need to plan, market and operate their photography business.

Don’t be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don’t consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the ‘starving artist’ club! There’s a reason why they’re ‘starving!’

Once you do start a picture-taking business, every day that you’re in business there’s opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.

Compliment vs Reality – Tip #2

Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and ‘raves’ how good it looks and how ‘valuable’ it ‘should’ be! Somewhere in their raving they proclaim, “you should sell that, you’ll probably make a lot of money!” Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a “diamond” that you can sell and that will change your ‘status’ in life. Here’s a test: the next time you receive such a ‘compliment,’ do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same ‘expert’ that just raved about your valuable artwork will pass on the ‘opportunity’ to grab up your ‘valuable’ artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.

Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.

Research Builds Confidence – Tip #3

Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you’re buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 – $300 a day overnight – for obvious reasons. Also, there are no “secrets that the pros don’t want you to know!” There is information that you do not know now. But, isn’t information that is unknowable or impossible to find out – they’re just unknown to you at this time. Do your research. Besides, if they’re for sale, how “secret” can they be? Do your research

In the business of photography, it is more profitable to specialize. Specialization (also referred to as your “photography niche”) is how your customers will find you. Another development of technology is how customers – those who can afford and are willing to spend money for photography – find the photography that they buy. They look for something specific (in photographer speak that means “photography niche”). Go online and do a search on “photography niche” and take advantage of the information available. Remember, read before you buy; there are no “secrets that the pros don’t want you to know;” and great photography does not sell itself. In the world of business, nothing does.

For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for “photography marketing” or “marketing for photographers” or “amateur photography tips” or “how to sell photos online” or “how to start a photography business” etc. etc. Read before you buy.

Know And Start Where You Are And Be ‘Sincere’ – Tip #4

Start where you are with the equipment that you have. If you don’t have a photography studio don’t take on photography jobs that require a studio. Don’t be all things to all people – remember, specialize (research “photography niche” – you’ll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job – that’s a red flag that you’re not ready, yet. In successful photography, the profit is in the “photography niche” and your understanding of that simple difference.

Doing your research will prepare you for one of the biggest challenges most photographers have – pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn’t! Do your research. Search “photography pricing,” for example. The information is available and most of it is free. Remember, read before you buy.

In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don’t know – and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.

Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.

Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded – “sincerity, be sincere – even if you have to fake it!”

10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche

Sooner or later, most photography enthusiast give some thought to “how to start a photography business.” Unfortunately, there are a ‘few‘ challenges that “doom” us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).

For example, many of us think that because our photography work is “so good,” that we shouldn’t have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography “sells itself.” Big mistake! Great photography does not sell itself. In the business world, nothing sells itself – nothing! Knowing this is critical to start a photography business.

Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don’t care what type of equipment we use. They don’t care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.

Think about it, the mechanics that repair our cars don’t tell us what tools that they use. The chefs in the restaurants that we patronize don’t tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their ‘niche.’ In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.

Another mistake that we budding photography business owners repeat is failing to “specialize” (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that’s just fine. However, when we start a photography business, we, mistakenly, try to be ‘all things to all people’ – we take every photography job offered us.

One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything – after all, we’re very versatile photographers! What the customers actually see is that we’re not “versatile photographers,” we’re just someone with a camera that’s available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists – photographers that know their photography niche.

Successful wedding photographers are clear on this, as an example of my point. Their ‘primary’ customer (usually the bride) has dreamed about her wedding day for most of her life. She isn’t looking for a vesatile photographer. She wants a “wedding photographer” that can make her ‘look’ as good, happy and beautiful as she has been in all of her lifelong dreams of ‘her day’ – her wedding day. There’s a special skill to this type of photography service. In fact, this niche has more to do with well developed ‘people skills,’ in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.

Do your research.

  • Inventory Your Photo Collection – Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
  • Research The Photography Markets – Do internet searches using the words “photography niche.” Also, use the type of niche that you think your photos fit. For example, “event photography niche,” “wedding photography niche,” etc. Also, a good source to help identify some of the photo markets is “The Photographer’s Market.” This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the ‘artsy-hype,’ in my opinion. He also has a very informative website – DanHeller.com
  • Identify ‘Real’ Markets – Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you’ll have to ‘balance’ the realities of the different niches. There can be some factors that aren’t consistent across all photography niches. For example, some niches require longer “workflow” (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing – which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can’t begin to tell you my disappointment when I found out that there is ‘virtually’ no market of photos of flowers – it seems that everybody has them already, everybody! Lesson learned – identify ‘real’ markets.

Ten Tips To Assist You To Identify Your Niche

  1. Identify specialties that fit your style:
  2. Determine if you have the necessary equipment for the niche
  3. Do you have identifiable and specific skills in this niche area – can you articulate them?
  4. Who is your target audience
  5. What type of photography do they purchase the most
  6. Where are they taking their photography business currently – your competition
  7. What will be different about your services
  8. Does where you live support your preferable niche
  9. Is your niche ‘stock photography’ or ‘assignment photography’ – do you know the difference
  10. What is the future potential and tendencies of your niche

Fortunately, the internet makes this information just a few clicks away. The information isn’t difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche – and your photography business will follow!

The Difference Between Studio Lighting Photography and Natural Lighting

Lighting is an important element in digital photography. It can literally make or break your pictures. And it can also add to the emotions of the picture by showing details like expressions and feelings of the subject you’re taking pictures of. In order to make the best use of lighting, we must try and understand the way studio lighting photography works, as it’s a controlled lighting environment.

Light intensity is also commonly known as light strength. It refers to the amount of light that’s available. By using lighting in the right way, a particular subject in a photo can be subtly highlighting, calling attention to a particular object or person in the photo. The idea is similar to that of a spot light, but less intense. When we focus on a particular element in the photo, we are able to see much greater detail of the object.

Another important part of lighting is lighting direction. The position of the lights in relation to the person determines what features are to be emphasized. There are three main locations for lighting: from the front, from the back, and from the side. Lighting from the side accentuates certain elements of the person or object in the form of a silhouette. In certain cases, the light source itself may end up being the focal point that is emphasized.

And finally, we have light color. Unless you’re dealing only with black and white photography, colors play a crucial role. The colors present may show emphasis on particular objects, express certain moods and emotions, and help to make the photos more enjoyable to the viewer and photographer. From a psychological point of view, colors play a huge role. Depending on the emphasis of colors in a picture, such as green for money and red for anger, you can play to the emotions of your picture viewers.

The best example out in the world that utilizes lighting is still life photography. Because photographers are trying to capture a single moment in time, it’s all about focus and waiting for the perfect lighting. Simply by taking different shots, perhaps even seconds apart, you can express different moods and emotions through simple photos of fruits or products. A real world example of this would be online product images. There is considerable time spent to ensure products are seen in the correct “light” and viewed by the customers as beneficial and to enhance the appeal of the product.

This is all done in the hopes that customers that see the image will feel a sense of product practicality, product quality, and for certain purposes, they’ll feel a sense of luxury and style. There’s a reason why picture taking isn’t just as easy as snapping your finger. Light can make a product more appealing, but can also serve the alternate purpose of adding mystery and mystique in a photography to capture the viewers’ attention.

So, not to bring up the classic saying in photography, but a picture truly is worth a thousand words. This really does apply to lighting and photography, since natural lighting is just as important as studio lighting and the two are actually related. Both have the ability to capture the emotion of the photographer, but when it comes to using light, every photographer can make it look different, because lighting is dynamic and is never the same twice.

Simple Lighting Techniques For Studio Portrait Photography

There are different types of lighting techniques which can be used for portrait photography. Perfect lighting techniques are the best way to obtain a good portrait. Portrait photography basically deals with photography of people. Therefore it is essential to choose good studio lights to obtain the required results.

Majority of the professional lighting kits are quite expensive. However, there are many online stores which showcase a variety of these kits at affordable price rates. Different types of lights can be used effectively to achieve the desired goals.

Basically there are two types of lights which are used in studios which include the flash and continuous. Due to the immense beneficial features, flash is used in most of the photography sessions. Continuous lights are seldom used as it generates heat and creates an uncomfortable environment. Although it provides reliable luminosity, it is less preferred by most of the photographers. In due course of time, the color of the illumination begins to fade which affects the quality of the images. Therefore it is quite essential to choose the right type of illumination for portrait photographs.

The efficiency of the kits also depends on the mounting technique of the cameras. The lights should never affect the cameras in any way. Professional photographers thereby use flexible tripods so that the cameras can be mounted accordingly. In this way, it is possible to guarantee good quality photographs. Poorly set cameras can tarnish the effects of a good photograph. Therefore it is important to take time and effort to choose a perfect tripod for professional photography purposes.

The background is another important aspect to consider while shooting a professional photograph. Backgrounds should never reflect light back to the camera. A perfect background absorbs the brightness and delivers a high quality picture. It is essential to choose good color backgrounds that are easy to edit.

Some photographers take pilot shots to ensure the quality of illumination in the studio. Pilot shots are ideal in analyzing different flaws. The location of the tripod and the background should also be considered while taking a pilot shot.

It is important to understand that even the best kits fail in the course of time. Burnt filaments and dirt are some of the common reasons for the lights to fail. Therefore it is pertinent to check the quality of these kits before beginning a photo shoot. The tripods and the background should also be checked periodically for changes.

There are other different types of techniques such as paramount, dramatic and basic lighting set up. Paramount technique is ideal for studio portraits as it can sculpt the face with brightness. The dramatic technique is another variety which is also used to create an impact on photograph.

The basic technique is the most versatile and simple procedure used by most of the professional photographers. It is easy to set up this method in studios and it can be used in different variations. The results or the photographs vary according to the type of lights and techniques.

Using Studio Lighting Photography Techniques to Take Better Pictures

If you’re truly interested in taking fantastic pictures, you will want to learn more about studio lighting photography for crisper pictures. Light is the key to all great photographs, but in order to use light creatively one must be able to understand it. Light has three major qualities; the intensity of light, the placement of light and the color of light.

The first basic quality of light refers to the strength of light or intensity-the power in the light. For example, the sun can be harsh when it’s high in the sky, so the light can cause glare. But in the early morning or early evening, the sun’s strength or intensity will lessen. A cloudy day will bring soft and defused light.

The second quality is placement of light, or direction. The direction of light would be categorized as front, back and side lighting. This refers to the direction in which the light is coming from. Improper light placement can cause dark shadows.

And the third quality is color of light. The sunlight in the morning or the beginning of the day will be warmer and lend to a more dramatic scene. The same is true for sunlight in the evening. The color of light can cause your pictures to be warm or cooler.

Time of day will also be a factor that affects all three qualities of light. Early morning light will cause your images to have red hues. As the day progresses these red hues turn yellow and the long shadows of the morning begin to disappear. Then when the sun begins to set, your pictures will take on the dramatic colors of the morning once again.

As the light changes, so does the mood. Of course, another factor is the time of year. Summer light is going to be a lot stronger and more harsh than light in autumn. Spring light will give a clearer, crisper picture, while winter light, depending on the time of day, may be as strong as the summer light.

Although you may not have as much control over the lighting-because it depends on the time of day-you will have more control over the direction of the light on your subject by positioning yourself and your camera. Your light can come from behind you and straight onto your subject, or you can cause the light to come beside your subject, causing long, dramatic shadows.

Experiment outside with your lighting. Go out at different times of the day and take photographs noting the different effects the intensity of your light, the direction of your light, and the color of the light has on your images. Then take this knowledge into your studio to capture beautiful still life images or portraits. In your studio you have complete control over all the significant elements. Using a white background will accentuate the color. Other factors to consider are settings of your aperture, shutter speed, your background and your flash. Learning to control the light in your studio will give you the images you desire to create.

Photography, Portrait Studio and Children

I have been a photographer for many years and a portrait photographer for children and adults for only about a year. There is quite a bit of difference in taking photos of sporting events outside and shooting humans inside a studio. There are of course the lighting, and the fact that you are shooting indoors versus outdoors are the obvious. A few points I would like to make is about people in photographs. When you’re in a portrait situation, all are dressed in a fashion for the scene or shots for developing and maneuvering of poses. The outdoor photographs of sporting events like surfing, for example is quite different, its action, then shoots. There is no posing of people, they are as they stand.

This brings me into the portrait studio, where most of the time one is shooting children and they don’t pose or they over pose. There are props used for children to keep them occupied and to fill the voids in the shots. Its pure mayhem and chasing around little Johnny to get him to sit still is another talent that I think is the parents responsibility. That being said, the adults don’t usually say much about their bratty little child running around the studio and tearing up props and making the shoot a total hair puller for the photographer. I have to say that being a portrait photographer for little children is not my cup of tea. I have given in and up to shooting little children and will never return to this fiasco ever again. The end results of the pictures are usually fairly decent; because that’s the way the child acts at home. This is evident as per the mother or father commenting on the poses while showing the pictures to sell. Well enough of this is what I finally said, even though the money was quite good, yet was not worth the headache of chasing the little runts around my studio.

Therefore, I think if you are used to shooting sporting events like me and not having posers for so many years. One gets use to it, and the shots just come naturally and then look good. I don’t pull my hair out when I am shooting a sporting event or architectural structure. There is a sense of calmness to being a photographer that is not had in the studio where all is closed up. There are natural props that I use in outdoor shootings and I don’t usually have to re-arrange these. The use of props is one obstacle I never even thought of when I first started shooting portrait photography and how fake it is. There are some magnificent portrait photographers and use their props just right for the shot. I just don’t have the patience, nor do I like the fake element added to my photography.

I am an au-natural photographer that enjoys seeing the real surfer take on a wave and catching the action, instead of a child crying for ten minutes because of my lights in the studio. This is just my opinion on shooting outdoors versus shooting indoor portraits. The idea of photographing a very beautiful lady nude in a portrait setting is great and you get real lines and real flesh. This is the added plus to portrait photography is the adults you do get to shoot. Not all children are bad, yet lets face it, if your young and ready to play, you do not want to be in a hot studio with lights and fake props to get that shot mommy has to have for that month or year of their child.

This is just a little bit informative for those who shoot photography for business and for fun. We have our own challenges and this was one of mine and still is and will be as long as I am a photographer. What bothers me is forcing someone to smile and pose when they don’t want it. There is nothing right about this type of situation. There is also no excuse for putting infants just out of the hospital into a photography studio, they should be at home nursing or being a baby.

Profit From Art and Photography

Are you a passionate artist or photographer? Would you like to make a living from your pictures? Here are some tips on how you can go about it! 

Creating Images for Publication:
Magazine and book publishers require good pictures and are often open to receiving submissions from freelance artists and photographers. Although the market is competitive, if you can produce brilliant images that suit the target publisher’s style and readership, you’ll have a great chance of gaining commissions.  

Tip: Focus on your strengths and target your markets.  

Art & Photography for Greetings Cards:
The greetings card industry is huge and companies are constantly looking for fresh, new artwork. Most pay a one-off fee for your work. 

Images for Business:
It’s worth contacting local businesses to see if they require pictures for their premises. Offices and workspace look so much more inspiring with the right images on their walls.  

Tip: Prepare a sales letter and portfolio to present to local businesses. Give out your business cards at enterprise shows and conferences.  

Working to Commission:
People and pet portraits are still the most popular art & photograph commissions, but you can also succeed in other picture niches. Perhaps you specialize in cartoons, landscapes, industrial, or social imagery. Focus on your niche and make yourself available for commissions. 

Tip: Create a good website to promote your work! 

Staff Artist & Photographer:
There are still plenty of staff jobs about for talented artists and photographers, either in design houses, media, or with specialist companies. Medical photography, for example, is popular and well paid! 

Tip: Make sure your CV is up-to-date and create a good portfolio of work.

Sell to Stock Libraries:
As a freelance, one of the best ways of generating income from your pictures is to sell to stock libraries. There are plenty to choose from and popular images can generate regular royalties.  

Enter Art / Photography Competitions:
Entering competitions gives you the chance to win prizes and create more exposure for your art and photography work. If you win, your images gain extra kudos and can increase sales. 

Tip: Follow those competition rules carefully! 

Set Up Your Own Online Studio:
There are plenty of ways to promote and sell your pictures and one of the most popular is to set-up your own online studio. You can either create your own website or have a gallery / profile page on other art and photography sites.  

Tip: Use a variety of social media (Facebook, MySpace, Twitter, etc) to promote your work! 

There you go – just a few ideas for raising your profile so that you can make a living from your art or photography.  Wishing you great success!

Studio Digital Photography

Environment more often than not provides us with the brightness we need to take pictures. On the other hand, there are times when it doesn’t give enough light, the right kind of light, or light in the right place for what we want to do.

At this era, we use electronic flash or studio lights, along with reflectors, diffusers, and other strategy that manage the light. Specialized studios spend little fortunes on lighting gear, but that need not be the case for everybody. Here are some tips on How to use studio digital photography:
 
Using the Camera’s Built-in Flash
 
While you need to insert light to a set of connections, the most available basis is the spark that’s built into your camera. Almost each digital camera comes with a small fitted electronic flash that is attached into the auto exposure system. Because of its boundaries, built-in flash is not recommended for studio photography. In most cases you just need to know how to turn it off so it won’t flash unpredictably. Nevertheless, there may be times when you can use it fruitfully, chiefly for fill flash on non-reflective subjects.
 
Connecting the Camera and Lights

As soon as you use an external flash or strobes with your camera, you need a means to attach them so when you press the shutter button down, the flash knows to fire. (Continuous lights don’t need to be connected to the camera). There are a variety of ways to do so.
 
Wireless Remote Flash
 
If you have one or more external flash units, you can make them into mini strobes using remote flash triggers. One of these reasonably priced devices create any flash into a slave element by firing it when it wits a flash firing somewhere else. This allows you to obtain lighting effects you couldn’t possibly get with a single unit. Higher flash units achieve the same aim using visual or radio signals. You increase a master flash or a spreader on the camera’s hot shoe and it transmits wireless signals to the slave units telling them what settings to use and when to fire. The master flash on the camera can be enabled or disabled. When disabled, it still transmits signals to the remote units.
 
Background Materials
 
One of the majority expansively used background resources is poster board from an art supply store, where it’s typically found in a choice of colors. For improved objects, talented photographers use unblemished paper that comes in rolls up to 140″ wide. Stands are accessible to hold a roll of seamless paper at the correct height and make it easy to pull off clean, new paper when needed – somewhat like pulling a paper towel off a roller.

 
In some cases, you may want to use odd materials for your background. Cloth, slate, tiles, wood, and almost any other material can work if it complements the subject and is well lit. In other cases you may want to insert other fundamentals to the setup to invoke a mood. For instance, a luxurious pen might be exposed in a rich setting with fine grained wood and rawhide bound books.